Nov 28 2009
lack of brand innovation in china?
Was reading China Law Blog’s treatment of Chinese branding and trademarks here where Dan Harris takes issue with a Newsweek article, which states in part:
The simplest explanation for China’s failure to build global brands is cutthroat domestic competition. In most product categories, hundreds or thousands of firms compete for domestic market share, leaving profit margins razor thin. . . . And because foreign brands have taken much of the market’s high end, most companies are forced to compete on cost, leaving little room for investment in R&D or marketing. . . . Finally, the recent string of product recalls—including poisonous pet food and faulty tires—has left consumers wary of made-in-China goods.
Of course, I would take issue with this article as Dan does. His thoughts, and mine, after the jump.
I just wanted to wish all of you a Happy Thanksgiving 2009! I can’t believe that the time has flown by already and that the holiday season is already upon us in the U.S. I look forward to 2010, hopefully with more active posting and interesting tidbits about China, business, law, and non-profits/NGOs. Thank you to my readers who follow this blog, even in my more inactive times (due to Baby China Esquire being a fun handful), and for those of you who also picked up on my
